Digital Business Diploma Program

OBJECTIVE 01

STRATEGY DEVELOPMENT

Digital transformation is an imperative, no company is exempt from its effect. In this program, you will design and execute a digital transformation strategy for your company or institution.

OBJECTIVE 02

UNDERSTAND THE DIGITAL ECOSYSTEM

Our Program helps you understand all the technological and new business aspects of the digital environment and how to incorporate these trends and technologies to accelerate the development of your career and your business.

OBJECTIVE 03

LEARN TO ANALYZE KEY METRICS

Learn to analyze key digital metrics and optimize marketing investments, digital media plans, e-commerce platforms, business performance, and more.

OBJECTIVE 04

LEARN BY DOING

Bring a business idea to life. In this program you will gain the knowledge to establish the digital foundations of your project, hand-in-hand with mentors from the top digital companies. The program includes the development of a final project, based on a real business case, graded by experts in a final group presentation.

TOPICS

1. Digital Mindset

A digital mindset is not technological knowledge or the ability to use Facebook, Twitter and Instagram with ease. It is a set of behavioral and attitudinal approaches that enable individuals and organizations to see the possibilities of the digital age, use those insights for deeper personal and professional fulfillment, and design more people-centered, customer-oriented workplaces, with a purpose.

5 classes, each class with a duration of 2 hours

Topics:

Customer centricity
El consumidor digital
Omnicanalidad
Estrategia en la transformación digital
Agile Mindset

2. INNOVATION

The digital world means constant change (VUCA) for all of us. The only way forward for both individuals and companies is innovation and the discovery of new ways to create and add value. Every company needs to innovate, each collaborator needs to take advantage of their own skills and business capabilities to design new products, services, processes, etc. Innovative environments encourage: creativity, flexibility, experimentation and collaboration.

6 classes, each class with a duration of 2 hours

Topics:

Buyer persona
Customer journey
Empathy Mapping + Day in the Life
Problem Definition
Value Proposition
Lean MVP

3. Digital Marketing

Companies face serious obstacles when trying to communicate their new products to existing or potential consumers in an increasingly busy, noisy and saturated marketplace. However, new product innovations mean that new marketing tactics are within reach. Marketing in the digital age is all about offering value to your consumers in the form of content and convenience; personalized and customer-focused marketing.

10 classes, each class with a duration of 2 hours

Temática:

Digital Marketing Strategy
Inbound marketing
Content Marketing
Social Media Strategy
Video marketing
Mobile Marketing
SEO / SEM
Loyalty Programs
CRM

4. E-commerce

Providing online shopping opportunities is a key element of digital business, accelerated by global changes and changing consumption patterns. Companies need to know when and where to sell, and use data to constantly drive their decisions about platforms, technologies, and offerings.

5 classes, each class with a duration of 2 hours

Topics:

E-commerce Strategy
E-Retailers- Trends + Best Practices
Marketplaces - Trends + Best Practices
Digital shelf + Workshop
Shopping cart Best Practices
Customer service

5. DATA & IA

Digital means being agile, customer-centric and data-driven. To be truly customer-centric, you need to be data-driven. Data-driven means collecting, organizing, and analyzing data (constantly) to improve and develop new products, services, or marketing materials for your customers.

Artificial intelligence and machine learning (ML) are among the most important technological developments in recent history. Your company will need to learn to apply Web 3 at some point in the future to remain competitive.

6 classes, each lasting 2 hours.

Topics: