OBJECTIVES

OBJECTIVE 01

INCREASE PRODUCTIVITY

Since digital sales transformation is focused on streamlining processes by implementing technology, workflows become much more efficient. As a result, companies increase productivity at both the organizational and individual levels


 

OBJECTIVE 02

IMPROVE CUSTOMER EXPERIENCES

Now more than ever, customers have high expectations for digital experiences. Undergoing a digital sales transformation helps you differentiate your brand by getting to know your customers better and being able to provide solutions in an agile and personalized way. 


 

OBJECTIVE 03

INCREASE EFFICIENCY

Digital transformation implies consolidating information and resources into an easy-to-use set of business tools.  Consolidating and centralizing information instead of using disperse software and databases increases the efficiency of company resources and reduces overlap.


 

OBJECTIVE 4

INCREASE INCOME

Oxford Economics reports that businesses that undergo a digital transformation improve their profitability.

• 80% of organizations that have completed digital transformation report higher profits.

• 85% say they have increased their market share.

• Most leaders (on average) expect 23% higher revenue growth than the competition.


 

TOPICS

1. Developing Client Understanding
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Objective:

Develop a deep understanding of your customer and the market to create a personalized strategic approach to the sales pitch.

5 classes, each class with a duration of 2 hours 

Topics:

  • Market Research
  • Stakeholder Mapping
  • Social Listening
  • Value Proposition
  • Journey Mapping
2. CRM
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Objective:

Administer and manage client relationships with a model that extends to the entire organization, with client satisfaction always coming first. We will learn to use a CRM, specifically Hubspot, to accelerate sales and centralize information. 

4 classes, each class with a duration of 2 hours 

Topics:

  • CRM 101
  • Marketing Hub
  • Sales Hub
  • Sales Hub Avanzado
3. Sales Prospecting & Lead Generation
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Objective:

Learn to develop strategies to combine sales and lead generation campaigns, as well as generate leads, nurture them through the buying cycle and identify leads. You will also map the process of generating leads and prospecting new clients.

6 classes, each class with a duration of 2 hours 

Topics:

  • Inbound Sales
  • Sales Automation
  • Content Marketing
  • Linkedin
  • Email Marketing
  • Lead Scoring/Qualifying
4. Getting to Yes
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Objective:

Learn how to gather the necessary information to make a great presentation  and negotiate with a client and how to keep clients happy and coming back year after year.

5 classes, each class with a duration of 2 hours 

Topics:

  • Interviewing Clients
  • Pitching & Getting Past No
  • Client Success
  • Re- Purchase
  • Negotiation
5. Sales Agility
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Objective:

Understand how to plan, communicate and test new strategies in an agile way and learn how to make decisions based in data. 

6 classes, each class with a duration of 2 hours 

Topics:

  • Sales Planning with OKRs
  • Agile Communication
  • MVPs
  • Key Metrics & KPIs
  • Data Visualization
  • Data Driven Decision Making