Introduction to Generative AI, Data Types and Data Security

This introductory session offers you a 100% hands-on immersion in the strategic use of generative artificial intelligence (GenAI). If you already have a foundation in what AI is, here you will take the next step: you will learn how to formulate effective prompts, explore tools that generate content in text, voice, image and code, and apply all of this in collaborative exercises that simulate real work situations.

You will learn the most common risks in the use of these technologies and the best practices to use them ethically and safely within your organization. It is the ideal starting point for professionals who want to go beyond theory and start applying AI from day one.

1.5 hrs

AI tools and strategies to boost productivity

In this hands-on session you will learn how to incorporate artificial intelligence into your work routine to automate tasks, optimize workflows and free up valuable time. You will discover how to create customized bots to manage repetitive activities such as scheduling meetings or answering emails, and you will learn about tools to integrate and automate processes in minutes, without the need for programming. You will take away functional automations ready to apply in your day-to-day work and a new approach to work with more impact and less friction.

1.5 hrs

GenAI applied to finance, HR, sales and marketing

You will be immersed in real-world applications of generative artificial intelligence in four strategic areas: finance, human resources, sales and marketing. Through examples, specific tools and guided exercises, you will learn how to optimize processes such as financial analysis, talent selection, customer experience personalization and content generation for social networks.

Each participant will be able to focus on the area that interests them most, without losing sight of the potential of AI in the rest of the organization. At the end, you will take away concrete skills to apply AI solutions to real business problems, and a clear picture of how to leverage results in your role using next-generation technology.

2 hrs

Data Storytelling with GenAI

Learn how to transform complex information into visual stories that connect, convince and generate impact. Through guided exercises, you will create your own data-driven narrative and develop a compelling pitch tailored to your audience. Ideal for professionals who present results, lead projects or need to influence with data, this session gives you the skills to turn information into action and stand out in any organizational environment.

1.5 hrs